Our Story

We aim to help you find your strategy for growth.

SFE Partners started with one idea: A company, no matter its size, should be able to test and adjust its strategy for growth.

When we started, we primarily worked with recently funded tech startups. We helped them go to market with a high-level sales strategy. Since 2006, our team of expert sales consultants has helped hundreds of companies from around the world navigate the complex terrain of rapid revenue growth and set up a sales strategy for a sustainable and predictable revenue stream. As a leading sales consulting firm, we build, test, and implement scalable sales strategies for businesses from startups to large corporations.

Managing Partners

Greg Dunne

Managing Partner & Cofounder

After leading world-wide sales teams for a variety of technology and services companies through successful exits, Greg has spent the last 15 years working in close partnership with an inspiring mix of global entrepreneurs, investors, and C-suite executives, shaping their sales strategies and mapping their ideal paths for accelerated revenue growth. With an eye towards maximizing company valuation, Greg uses his vast sales and marketing experience to help leadership teams shape their go-to-market strategies and implement the tools, technologies and processes needed to drive top-line growth and substantially improve overall sales force effectiveness.

After several years as an Operating Partner in Private Equity, Greg launched SFE Partners so that he could return to his passion for helping companies around the world design, test and implement the sales strategies, tools and programs needed to increase the velocity of their revenue growth. He is intimately involved in M&A activities relating to sales diligence and integration, investment and exit planning and executive coaching specializing in topical sales and marketing strategies.

In his spare time, Greg likes to golf, boat and scuba dive in the clear blue waters of the Caribbean, where the only sharks he encounters are the ones that swim past him in silence.

Give Greg a call today and see how he can help you navigate through your unique sales challenges.

Jennifer Hunt

Managing Partner & Cofounder

A thought leader and visionary capable of identifying business needs, assessing challenges, curating enterprise-wide solutions that mitigate risks, and optimizing performance and service delivery, Jennifer has the skills necessary to build and grow a thriving consulting firm. With a diverse skill set and a keen eye for detail, Jennifer works to improve profitability and productivity both inside SFE and for her clients. Her efforts continue to ensure sound financial practices and cost efficiencies, as well as a healthy, positive work environment for the teams and clients she supports. With over 15 years of consulting experience, Jennifer has an acute understanding of growth strategies and how to align them with operations infrastructure to improve results.

Jennifer is motivated and challenged daily by the world-class team of sales and effectiveness professionals at SFE Partners. The team is dedicated to helping clients navigate the sales challenges associated with rapid growth and high expectations. Jennifer and her team’s talent for sales strategy, process analysis, redesign, and implementation along with a proven history of improving bottom-line factors has served as a consistent catalyst to their success with Fortune 500, start-up, and not-for-profit organizations around the world.

Prior to starting SFE, Jennifer held the role of President & COO at Mansfield Sales Partners, a sales consulting firm specializing in creating and implementing go-to-market strategies for rapidly growing companies. Her focus was placed on strategic business planning, improving revenue generation, and shaping the policies and procedures that maximized the performance of MSP as well as the clients and JMC Portfolio companies she supported. Throughout her career, Jennifer has enjoyed leading a number of sales operations and enablement teams within the information security and technology fields to define and implement strategies that enhance revenue, increase productivity, and stimulate success.

When she is not in the office, you will likely find Jennifer in New York attending a show, walking the UWS, or simply sitting back with a book and a coffee in Central Park.

Operations and Enablement

Veronica Hugh

VP of Sales Operations

A key member of the management team, Veronica manages all internal operations for SFE, improving internal processes, managing sales tools, and acting as a primary communication channel with our clients. With over 15 years of experience driving sales effectiveness and efficiency that drive top-line growth, she has a passion for building the processes and sales operations infrastructure needed to manage and measure growing sales teams both big and small while creating an environment of high performance, accountability, and team-oriented culture.
Veronica is results-oriented with a proven track record of developing and implementing strategies to improve company profitability and internal efficiency, focusing on ROI. She continues to successfully lead profit improvement efforts and drive revenue growth by developing and implementing sales force effectiveness and efficiency strategies, training programs, CRM implementation, and sales process optimization for our form and its clients
You can find her relaxing by her pool with her family or traveling to new destinations in her spare time!

Sales Leadership

Amy Velez

Director of Sales

Amy is the Director of Sales, where she leads and empowers our team of seasoned sales professionals. With over 20 years of business development and sales management experience encompassing a range of products and markets, including SaaS, Cyber, and hardware, she works exhaustively to develop and implement the strategies and tactics to help drive the top of the funnel pipeline growth of our clients. Amy works closely with our clients to create and strengthen sales strategies and messages, build brand recognition, develop a strong pipeline, and increase revenue. She and the sales team work extensively to develop and implement the tools and reporting to make the distributed sales team more productive and successful.
Amy leads the SFE sales team to succeed across many SFE’s client accounts. She has a passion for building and mentoring sales teams and maximizing their revenue generation and career growth potential. Amy works with SFE’s robust sales force to ensure each representative is well equipped to test, measure, and improve our clients’ strategies. Using contemporary cutting-edge techniques, tools and processes, Amy helps our clients understand how to best establish their target market, ideal buyers, and identify, qualify and drive opportunities for their unique products and services.
Amy enjoys spending time with her family in her spare time, including her two Boston Terriers, and watching football!

AJ Dunne

Business Development Manager

As the Business Development manager at SFE, AJ is responsible for new client acquisition as well as the management of our newly developed BDR team. A skilled and experienced sales professional with a successful background in consultative sales and services, AJ works with companies looking to expand their market presence and grow revenue and market share. He is in constant contact with CEOs and CROs, networks with C-level executives at Global 2000 accounts and is building out the internal SFE business development team. AJ strengths lie in his ability to maximize relationships and revenue opportunities by overcoming challenges, ultimately achieving his short- and long-term goals.
As a member of the Sales leadership team, AJ works closely with the BDR team to promote professional development through weekly trainings, 1-on-1 coaching, and team building exercises. With a BS from the University of Delaware, and his real-life business experiences, AJ is an invaluable resource to our staff and to the companies we represent. Having held several sales and sales leadership positions where excellent performance and employee management skills have been emphasized, AJ is an effective leader that knows how to drive new business opportunities and is passionate about mentoring ambitious sales professionals to be the best they can be.
When he isn’t working hard managing prospects and his team, you can usually find him on the golf course hitting ’em long and straight or shredding the gnar on his snowboard!
Give AJ a call to learn more about how SFE Partners can help with sales force effectiveness, go-to-market strategy, and scale over nine holes or on the slopes.

Sales Consultants

Lisa O'Connell

Sales Executive

Lisa brings over 25 years of sales and sales strategy experience in the hospitality, learning and development, and cyber security industries within Fortune 500, start-up, and not-for-profit organizations. Lisa is skilled at evaluating her client’s needs, developing customized solutions tailored to meet their goals, building solid relationships, and driving revenue.

Due to her innate ability to build long-term client relationships, penetrating new business while maximizing revenue within the existing customer base and exceeding revenue goals she is recognized to many as a trusted advisor. Lisa’s key strengths lie in her ability to procure new and repeat business across her assigned accounts and territories. As a true all-round sales professional, she has extensive experience creating, managing, and executing sales strategies and sales campaigns that support her clients’ business and financial objectives.

When she’s not crushing her number, you can find Lisa spending time with her family (including her cat (Name)), at the beach, hiking, skiing, doing community service, or cheering on her beloved Boston Bruins!

Guy Sedita

Sales Consultant

Guy is an optimistic and enthusiastic sales professional with over 25 Years of experience as a sales executive in markets ranging from high-tech to manufacturing. He is skilled at developing the right action plan for each of his client's unique needs and committed to helping them achieve success. Throughout his career, Guy has earned the trust of many national companies and continues to maintain strong client relationships that generate repeat business. He attributes his success to his ability to listen to customers and put their needs first.

In his free time, Guy enjoys hiking outdoor trails, exercising, and cooking seafood and other culinary cuisines.

Phil D'Agostino

Sales Consultant

Phil is a self-driven sales professional with over 30 years of experience in a range of markets including IT, textiles, and construction (just to name a few!). He is passionate about achieving results and making a difference by consistently achieving, and often exceeding, his quota and goals.
Phil’s in-depth knowledge of his customers' needs and what technologies are available today allows Phil to exceed customer expectations and provide excellent service. Phil works closely with our clients to identify their unique sales challenges, execute comprehensive sales strategies, and deliver creative, results-oriented sales programs that provide measurable business results.
Phil is an avid fan of all sports! When he is not in the office, you can find Phil coaching at all levels and spending time with his family and friends.

Joe Monroney

Sales Consultant

Joe is a results-driven sales professional with over 15 years of experience in markets ranging from IT, physical security, and industrial automation hardware, software, and services .
Joe received a BS from Babson College and his JD from the Massachusetts School of Law and applies his knowledge of business, in-depth sales strategies, and exceptional presentation skills to help his clients build brand recognition, develop a strong pipeline, and increase overall revenue. Joe’s strength in maximizing relationships and revenue opportunities earned him a $11M PO with a global communication customer making him a top producer in 2021.
Outside of work Joe enjoys spending quality time with family and friends at sporting events, reading nonfiction novels, and enjoying a little down time.

Join the SFE family.

Explore opportunities within a dynamic, fast-paced, and innovative sales environment with unlimited growth opportunity.

See Open Positions