A key member of the management team, Veronica manages all internal operations for SFE, improving internal processes, managing sales tools, and acting as a primary communication channel with our clients. With over 15 years of experience driving sales effectiveness and efficiency that drive top-line growth, she has a passion for building the processes and sales operations infrastructure needed to manage and measure growing sales teams both big and small while creating an environment of high performance, accountability, and team-oriented culture.
Veronica is results-oriented with a proven track record of developing and implementing strategies to improve company profitability and internal efficiency, focusing on ROI. She continues to successfully lead profit improvement efforts and drive revenue growth by developing and implementing sales force effectiveness and efficiency strategies, training programs, CRM implementation, and sales process optimization for our form and its clients.
You can find her relaxing by her pool with her family or traveling to new destinations in her spare time!