Media Library

Immerse yourself in a world of sales knowledge with our collection of multi-media resources.

Browse our selection of video and audio tools.


Sales & Marketing: How to Maximize Revenue by Aligning Around Shared Goals

SFE Partners is proud to host this lively panel of experienced leaders in sales and marketing. Sales is a growth function; marketing is a support function. Alignment between the two teams through shared systems of communication, strategy, and KPIs is no longer a nice to have.


How to Scale Your Startup Beyond Founder-led Sales

Founder-led sales is critical for your first customers and first investors. But then what? If you want to reach new markets and verticals, founder-led sales is unsustainable.

What's Included in Your Price?

Erich has led negotiations with some of the largest technology companies in the world for 15+ years. With hundreds of millions of dollars worth of deals under his belt, he is now making his strategies and techniques available to you. The first step: knowing exactly what you're offering at each price point.

Your Sales Team is Outmatched

Being unmatched by a well-trained customer can be devastating when trying to negotiate a better deal. Learn how you can take preventative measures to assure your sales team is confident and well prepared.

Anchoring the Negotiation

Close the deal without having to rely on management to grant the customer discounts! Empower your sales team to be ambitious in setting price points and making offers.

Stop Giving Small Things Away

Waiving fees, price discounts, lower payment terms—it all adds up. Learn techniques to prevent your sales team from giving away small things when trying to close the deal.

Information Gathering

The negotiation doesn't begin when you sit down at the table. It starts with a preparation phase, which includes conducting the right research and arming your sales team with the knowledge they need to better understand the customer.


How To Get Your Sales Team Focused and On Track in B2B Sales

Managing partner and cofounder Greg Dunne joins sales leadership marketing startup SaaS expert Brian Burns on his show B2B Revenue Leadership to discuss the different ways sales teams can operate at their highest level. This episode highlights the role of leadership in the B2B space and how to drive revenue by using the most modern and scientific approaches.

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